Liangqing District, Nanning City "Liangqing Liangpin" grand market and e-commerce live broadcast festival kicks off

People's Daily Online, Nanning, January 21 (Wang Yong and Zhang Fang) Today, the Liangqing District Folk Culture and Tourism Festival of Nanning City "Liangqing Liangpin" Grand Market and E-commerce Live Broadcasting Festival kicked off, as the opening of the Liangqing District Folk Culture Tourism Festival. One of the main activities, this "Liangqing Liangpin" big market will last until January 23.

This "Liangqing Liangpin" market is jointly sponsored by the Liangqing District Committee of Nanning City of the Communist Party of China and the People's Government of Liangqing District, Nanning City. Broad market, improve the quality of "Liangqing Liangpin", expand the popularity of "Liangqing Liangpin", increase the brand value of "Liangqing Liangpin", promote the high-quality development of agriculture in Liangqing District, and promote the steady development of rural revitalization. You can easily buy green, healthy, safe, real and affordable high-quality agricultural products with Liangqing characteristics.

The market site adopts folk customs combined with modern aesthetic design to create a "Liangqing Liangpin" Internet celebrity market check-in point, and create a high-quality and high-taste exhibition and sales platform for characteristic agricultural products, characteristic cultural and creative products, and characteristic creative products, and enhance the "Liangqing Liangpin". "Brand image and influence. Through the on-site experience and promotion of well-known and popular anchors in the region, we will create a "fireworks atmosphere" in the city, tell the story of Liangqing Liangpin's brand, and spread the high-quality reputation of the products. At the same time, in the form of live broadcast exclusive discounts and interactive winning prizes, it has gained online attention, actively drained offline activities, and improved activity conversion.

At the same time, a creative Meichen punch-in device was also set up on the spot, showing the creativity of Liangqing's well-known landmarks, highlighting the cultural heritage and charm of Liangqing Liangpin. There is also a unique "two-dimensional code wall for good merchants", which opens up online and offline connection channels for exhibitors by scanning the code to jump to the official account or the exhibition and sales applet platform, and promotes the priority development of agriculture and rural areas with the innovation of the times. Online and offline dual revenue, help rural revitalization, promote high-quality and efficient agriculture, livable and suitable for rural villages, and farmers to be prosperous.

As one of the main activities of the Liangqing District Folk Culture Tourism Festival, the "Liangqing Liangpin" market lasts for 3 days (January 21-23), inviting agricultural enterprises, farmers' professional cooperatives, and family farms in Liangqing District It brings a variety of high-quality agricultural products, shows the cultural characteristics of Liangqing, and provides consumers with a Liangqing Liangpin market that integrates high-quality characteristics, green health, safety and benefits.

It is understood that in recent years, Liangqing District has vigorously developed green ecology, high-efficiency modern agriculture, vigorously promoted the strategy of “prospering agriculture with green, quality, and brand-strengthening agriculture”, carried out in-depth development of regional public brands of agricultural products, optimized and integrated regional characteristics and The 16 agricultural product trademarks of the industrial base have creatively formed the agricultural brand logo of "Liangqing Liangpin", and extracted the brand promotion slogan of "Liangqing has produced good products since ancient times". "Liangqing Liangpin" refers to memories and nostalgia, to eat delicious and nutritious food, to enjoy nature and ecology, and to benefit health and pleasure. The "Liangqing Liangpin" agricultural brand was created and released in 2020. It has been deeply rooted in the hearts of the people and is well-known in Nanning.